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AI powered sales strategies, frameworks, and scripts that top 1% sellers use to close. Delivered daily in 2 minutes.

Hi, I'm Edward.
I write about what actually works in B2B sales.

After 15+ years in enterprise sales and helping 100+ startups with go-to-market strategy, I've learned that the best salespeople don't rely on cold outreach.

They build relationships. They earn warm introductions. They close deals others can't even get meetings for.

Morning Sales is where I share the strategies, scripts, and mindsets that actually move the needle—one email at a time.

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Every issue is designed to give you one thing you can use immediately.

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Warm Intro Strategies

Learn how to leverage your network to get meetings that cold outreach never could. Real scripts and templates included.

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Relationship Selling

Build genuine connections that turn into long-term revenue. No manipulation tactics—just authentic relationship building.

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Practical Frameworks

Battle-tested approaches from enterprise deals. Each framework is designed to be implemented the same day you read it.

A peek inside the newsletter

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Morning Sales

Tuesday, 7:00 AM

The 3-Word Question That Gets More Introductions

Most people ask for intros wrong. They say "Do you know anyone at Company X?" This forces your contact to scroll through their mental Rolodex while you wait awkwardly.

Instead, try this: "Who's your closest?"

Here's why it works:

  • It's specific—you're asking for one person, not "anyone"
  • It focuses on relationship strength, not just connection
  • It gives them permission to say "I don't have one" without awkwardness

When I switched to this question, my intro acceptance rate went from 23% to 58%. Not because the question is magic—but because it respects...

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